BLUE PULSE MARKETING
BLUE PULSE MARKETING
The Pulse of Your Business THE PULSE OF YOUR BUSINESS
Your business doesn’t grow by chance—it grows with the right strategy, the right execution, and the right pulse driving it forward. At Blue Pulse Marketing, we specialize in data-driven digital marketing solutions designed to help home service businesses dominate their local markets. Whether you need more leads, higher search rankings, better ad performance, or a stronger reputation, we create marketing strategies that work as hard as you do.
We don’t believe in cookie-cutter marketing. We believe in results.
DOMINATE SEARCH, CAPTURE MORE LEADS AND CONVERT MORE CUSTOMERS
SEO & Search Grid Optimization
Be Found Everywhere Your Customers Are Looking
Your business doesn’t just serve one city—so why should your online presence be limited to one location? Our SEO and Search Grid Optimization strategies go beyond traditional methods, ensuring your business ranks in multiple service areas where your customers are actively searching.
Search Grid Optimization – Unlike traditional SEO, which focuses on a single location, we expand your visibility across your entire service area using geo-targeted content, daily Google Business Profile updates, and AI-driven optimization.
Website & Content Optimization – A strong SEO strategy requires optimized website pages, blog content, and service pages designed to attract high-quality, organic traffic.
Google Business Profile (GBP) Optimization – Daily updates, review management, and strategic geotagging keep your business ranking at the top in Google Maps and local searches.
AI-Powered Content & Reviews – Fresh, keyword-rich content, daily Google posts, and optimized photos/videos help increase your online authority and boost your rankings.
With our advanced SEO strategies, your business will show up first when potential customers need your services.
Pay-Per-Click (PPC) Advertising
Turn Clicks into Customers
PPC Campaign Types We Manage:
Branded Search Campaigns – Ensure customers find your business, not your competitors, when searching for your name.
Featured Service Ads – Target high-value service keywords (e.g., Epoxy Flooring, HVAC Repair, Roof Replacement) to drive leads for your most profitable services.’Performance Max – A multi-platform campaign that runs across Google Search, YouTube, Gmail, and Maps to increase your brand visibility.
Display & Retargeting Ads – Not every customer books the first time. Our retargeting campaigns follow potential customers across Google, YouTube, Gmail, and social platforms, reminding them to choose your business when they’re ready to buy.
Location-Based Ad Targeting – Using CRM heat maps and Pin Parrot technology, we target high-value neighborhoods and zip codes where your ideal customers live.
Income-Based Targeting – We help prioritize high-income customers to increase your job profitability.
With precise targeting, real-time campaign optimizations, and conversion tracking, we ensure every dollar of your ad spend goes further.
Local Service Ads (LSAs)
Get to the Top of Google Search & Only Pay for Verified Leads
Your online reputation can make or break your business. Our reputation management strategies ensure you attract more positive reviews, respond to customer feedback, and manage your business listings across Google, Yelp, Angi, and other key platforms.Google Guaranteed Badge – Builds instant trust with potential customers.
Higher-Quality Leads – Customers who contact you through LSAs are typically ready to book.
Pay-Per-Lead Model – You only pay for actual inquiries, not wasted clicks.
Increased Visibility – Get in front of more customers in high-intent searches.
We manage your LSA profile, bidding strategy, lead tracking, and ongoing optimizations to maximize your placement and lead volume.
Reputation Management
Build Trust, Get More 5-Star Reviews, and Protect Your Brand
Your online reputation can make or break your business. Our reputation management strategies ensure you attract more positive reviews, respond to customer feedback, and manage your business listings across Google, Yelp, Angi, and other key platforms.
Automated Review Requests – We send review requests via text or email after every job to increase your 5-star ratings effortlessly.
QR Code & NFC Tag Reviews – On-site review collection using QR codes makes it easy for customers to leave feedback before your team leaves the job.
AI-Powered Review Monitoring – Get real-time alerts and AI-generated responses for new reviews across multiple platforms.
Listings Management – Keep your business accurate and optimized across Google, Bing, Apple Maps, BBB, Angi, and more.
With a strong reputation, more 5-star reviews, and a fully optimized online presence, your business becomes the obvious choice for potential customers.